Miracle II and "Imitation" Products
We have received calls from people who are concerned or confused by "copy"
products i.e., products which are allegedly the same as the original Miracle
II products (or patented Heartland items), and which are sometimes marketed
in a way which leads consumers to believe they are purchasing either genuine
Miracle II products, or products which are the same in terms of composition.
Where the copy product name is similar to our well established product
name, and especially those products on which Heartland holds a patent
(like the
Structured Water Units), it is especially confusing. Labeling and
packaging are also sometimes used by the manufacturers of copy products
to confuse the consuming public into thinking they are receiving an authentic
or original product, or at least an equivalent product. Confusion, of
course, is often the aim of the manufacturer of the copy product since
consumer confusion can increase sales of the copy product.
In one case, a manufacturer blatantly attempted to copy Heartland's
patented Miracle II
Structured Water Units - a nearly impossible task. These unscrupulous
manufacturers continue to use a list of ingredients and similar instructions,
although we have scientifically researched methods which simply cannot
be copied without the formula. We suspect that many of these copy
products do not live up to representations made on their labels or by
their distributors in terms of quantities and/or quality of ingredients
and performance.
Copy products continue to flourish at an alarming rate. They are a major
nuisance to customers and can create a delay in receiving high quality
products. Sometimes, a lower price alone is the first clue to the effectiveness
of a copy product, as it is virtually impossible to duplicate our formulation/systems
at a cost which would permit the sale of the product at a lower price.
While we continue to pursue parties whom we believe are clearly trying
to take advantage of our goodwill in our patented marks and products,
we have chosen to concentrate the bulk of our efforts in maintaining our
own excellent product line and service record, however. We think that
the experience, quality control standards and integrity found here are
unlikely to be duplicated.
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