It started back in the 1980s with a personal tragedy, health wrecked by toxic load from medical and industrial sources. Motivated by the desperation of pain and fatigue, allergies and brain fog, we dug in to find solutions to our chronic health problems. We found the causes and decided to share them here. We structured this large body of knowledge into several groups. In this one we give you the big picture, the societal norms that keeps us blind to the solutions that are hiding in plain sight.